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Certificate Course in Journalism in the Age of New Media

60-Hour (3 Months) 

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Class Size: 30-40 

 

Mode: Online 

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Instructors: Arun Asthana and Rajeev Sharma 

I. Digital Journalism Fundamentals (10 hours) 

   A. Evolution of journalism in the digital age 

   B. Core principles of digital journalism 

   C. Media ecosystem overview 

   D. Ethics in digital journalism 

   E. Future trends in journalism 

 

II. Media Convergence and Cross-Platform Journalism (8 hours) 

   A. Understanding media convergence 

      1. Print and digital integration 

      2. Broadcast and online convergence 

      3. Social media integration 

   B. Newsroom convergence models 

   C. Content strategies for multiple platforms 

   D. Case studies of successful convergent newsrooms 

   E. Challenges and opportunities in convergent journalism 

 

III. Writing Across Platforms (8 hours) 

   A. Print journalism writing style 

      1. Traditional newspaper writing 

      2. Magazine writing 

      3. Long-form journalism 

   B. Digital writing techniques 

      1. Web writing basics 

      2. SEO considerations 

      3. Hypertext and linking 

   C. Adapting content across formats 

      1. Converting print to digital 

      2. Digital to print adaptation 

      3. Social media adaptations 

   D. Headlines and metadata for different platforms 

   E. Style guide considerations for various formats 

 

IV. New Media Storytelling (6 hours) 

   A. Multimedia storytelling techniques 

   B. Data journalism basics 

   C. Interactive storytelling 

   D. Mobile-first content creation 

   E. Visual storytelling elements 

 

V. Digital Tools and Technologies (6 hours) 

   A. Content Management Systems (CMS) 

   B. Digital publishing platforms 

   C. Social media management tools 

   D. Analytics and monitoring tools 

   E. Fact-checking tools and techniques 

 

VI. Social Media Journalism (6 hours) 

   A. Platform-specific journalism strategies 

   B. Social media verification 

   C. Building and engaging online communities 

   D. Social media analytics 

   E. Crisis reporting on social media 

 

VII. Multimedia Production (6 hours) 

   A. Basic photo journalism 

   B. Video journalism fundamentals 

   C. Podcast production 

   D. Infographics and data visualization 

   E. Interactive content creation 

 

VIII. Digital Audience Engagement (4 hours) 

   A. Understanding digital audiences 

   B. Analytics and metrics 

   C. SEO for journalists 

   D. Newsletter strategies 

   E. Community management 

 

IX. Emerging Technologies in Journalism (3 hours) 

   A. Artificial Intelligence in newsrooms 

   B. Virtual and Augmented Reality 

   C. Blockchain in journalism 

   D. Mobile journalism (MoJo) 

   E. Voice journalism and smart speakers 

 

X. Digital Business Models (2 hours) 

   A. Subscription models 

   B. Membership programs 

   C. Crowdfunding journalism 

   D. Native advertising 

   E. Alternative revenue streams 

 

XI. Practical Project Work (1 hour) 

   A. Cross-platform story planning and execution 

   B. Platform adaptation project 

   C. Multimedia package creation 

   D. Analytics review and optimization 

   E. Final presentation 

 

Course Features: 

1. Hands-on workshops throughout all modules 

2. Guest lectures from experienced print and digital journalists 

3. Real-world case studies of successful platform transitions 

4. Individual and group projects focusing on cross-platform content 

5. Portfolio development showcasing versatility across formats 

 

Learning Outcomes: 

- Understanding of both print and digital journalism landscapes 

- Ability to adapt content across different platforms 

- Proficiency in multimedia content creation 

- Command over platform-specific writing styles 

- Knowledge of convergent journalism practices 

- Skills in audience engagement across platforms 

- Understanding of integrated business models 

 

Assessment Methods: 

1. Continuous evaluation through cross-platform assignments (40%) 

2. Platform adaptation projects (30%) 

3. Final multimedia project with print component (30%) 

 

Required Tools and Resources: 

1. Access to both print and digital publishing platforms 

2. Social media management tools 

3. Basic multimedia equipment 

4. Analytics tools access 

5. Fact-checking tools subscription 

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