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Certificate Course in Media Management  

Duration: 24 hours

Mode: Hybrid; Spread over six weeks

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Class size: 15-25 

  • Introduction to Intercultural Communication: An overview of the principles, theories, and importance of intercultural communication, including the impact of cultural differences on communication styles, norms, and perceptions. 

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  • Cultural Awareness and Sensitivity: Techniques for developing cultural awareness and sensitivity, including understanding one's own cultural biases and assumptions, and recognizing and respecting cultural differences in others. 

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  • Cross-Cultural Communication Styles: Examination of different communication styles and cultural preferences across cultures, including direct vs. indirect communication, high-context vs. low-context communication, and individualistic vs. collectivistic communication. 

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  • Verbal and Nonverbal Communication: Understanding the role of verbal and nonverbal cues in intercultural communication, including language, gestures, facial expressions, body language, and proxemics.  

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  • Digital Intercultural Communication: Navigating cultural differences in online communication, including social media, email, and virtual meetings. 

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  • Cultural Values and Beliefs: Exploration of cultural values, beliefs, and worldviews that shape communication patterns and behaviors, including concepts such as power distance, uncertainty avoidance, and masculinity/femininity.  

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  • Cultural Intelligence (CQ): Developing and measuring cultural intelligence. 

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  • Cultural Competence Development: Strategies for developing cultural competence, including empathy, open-mindedness, flexibility, and the ability to adapt communication styles to different cultural contexts. 

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  • Interpersonal Relationships Across Cultures: Techniques for building and maintaining effective interpersonal relationships across cultures, including strategies for building trust, rapport, and mutual understanding. 

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  • Conflict Resolution and Negotiation: Skills for managing conflicts and resolving differences in intercultural contexts, including techniques for effective negotiation and compromise across cultural boundaries. 

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  • Intercultural Communication in the Workplace: Understanding the role of intercultural communication in diverse workplace environments, including strategies for fostering inclusive communication, managing multicultural teams, and resolving conflicts. 

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  • Intercultural Communication in Global Business: Techniques for communicating effectively in global business settings, including intercultural negotiation, business etiquette, and strategies for building successful international partnerships. 

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  • Media and Intercultural Communication: Exploration of how media and technology influence intercultural communication, including representation of cultures in media, cultural stereotypes, and opportunities for cross-cultural exchange. 

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  • Ethical Considerations in Intercultural Communication: Discussion of ethical considerations in intercultural communication, including respect for cultural diversity, avoiding stereotypes and discrimination, and promoting inclusivity and equity.  

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  • Personal Cultural Identity Development: Exercises for students to explore and articulate their own cultural identities. 

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  • Future Trends in Intercultural Communication: Emerging trends and challenges in intercultural communication. 

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