Certificate Course in HR Communication
Duration: 20 hours (Spread over 5 weekends)
​
Mode: Delivered online, or onsite, or both (as requested)
Class size: 12-20
​
Instructor/s: Mr. Darius Ghandhi and Shreesh Sarvagya
This course addresses both strategic and practical aspects of HR communication, as well as emerging trends and challenges in the field. Specifically, it focuses on:
1. Introduction to HR Communication
- Overview of HR communication principles
- Importance of effective communication in HR
- Aligning HR communication with organizational goals
2. HR Communication Strategy Development
- Techniques for developing a comprehensive HR communication strategy
- Audience analysis and segmentation
- Message development and planning
3. Internal Communication Channels and Tools
- Overview of various internal communication channels (e.g., email, intranet, newsletters)
- Selecting appropriate communication tools for different purposes
- Best practices for each communication channel
4. Digital HR Communication
- Leveraging digital platforms for HR communication
- Social media use in internal communications
- Mobile-first communication strategies for HR
5. Crisis Communication in HR
- Preparing for and managing communication during organizational crises
- Developing crisis communication plans
- Post-crisis communication and reputation management
6. Change Management Communication
- Communicating organizational changes effectively
- Strategies for overcoming resistance to change
- Supporting managers in change communication
7. Employee Engagement and Feedback
- Techniques for fostering employee engagement through communication
- Designing and implementing employee feedback systems
- Acting on employee feedback and closing the communication loop
8. HR Metrics and Analytics Communication
- Effectively communicating HR metrics and analytics to stakeholders
- Data visualization techniques for HR reports
- Translating HR data into actionable insights for leadership
9. Diversity, Equity, and Inclusion (DEI) Communication
- Strategies for inclusive communication
- Promoting DEI initiatives through effective communication
- Addressing sensitive topics and unconscious bias in communication
10. Global HR Communication
- Cross-cultural communication strategies
- Localization and adaptation of HR messages for global audiences
- Managing communication in multinational organizations
11. Legal and Compliance Communication
- Communicating HR policies and procedures
- Ensuring compliance with labor laws and regulations in communications
- Managing confidentiality and privacy in HR communication
12. HR Branding and Employer Value Proposition (EVP)
- Developing and communicating the employer brand
- Aligning internal and external HR communication
- Leveraging HR communication for talent attraction and retention
13. Performance Management Communication
- Effective communication in performance reviews and feedback
- Continuous performance communication strategies
- Training managers in performance communication skills
14. Learning and Development Communication
- Promoting learning and development initiatives
- Communicating career development opportunities
- Using communication to foster a learning culture
15. HR Technology and Communication
- Leveraging HR information systems for effective communication
- Implementing and communicating about new HR technologies
- Ensuring accessibility and user adoption of HR communication tools
16. Measurement and Evaluation of HR Communication
- Techniques for measuring the effectiveness of HR communication
- Key performance indicators (KPIs) for HR communication
- Using analytics to improve HR communication strategies
17. Storytelling in HR Communication
- Using narrative techniques to enhance HR messages
- Developing compelling HR stories and case studies
- Visual storytelling in HR communication
18. Ethics in HR Communication
- Ethical considerations in HR communication
- Maintaining transparency and trust
- Handling sensitive information and communication dilemmas
19. HR Communication for Remote and Hybrid Workforces
- Strategies for effective communication with remote employees
- Tools and technologies for virtual HR communication
- Building and maintaining culture through communication in distributed teams
20. Future Trends in HR Communication
- Emerging technologies in HR communication (e.g., AI, chatbots, VR)
- Adapting to evolving workforce expectations for communication
- Preparing for future challenges in HR communication