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Certificate Course in HR Communication

Duration: 20 hours (Spread over 5 weekends)

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Mode: Delivered online, or onsite, or both (as requested)

 

Class size: 12-20 

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Instructor/s: Mr. Darius Ghandhi and Shreesh Sarvagya

This course addresses both strategic and practical aspects of HR communication, as well as emerging trends and challenges in the field. Specifically, it focuses on:

 

1. Introduction to HR Communication

   - Overview of HR communication principles

   - Importance of effective communication in HR

   - Aligning HR communication with organizational goals

 

2. HR Communication Strategy Development

   - Techniques for developing a comprehensive HR communication strategy

   - Audience analysis and segmentation

   - Message development and planning

 

3. Internal Communication Channels and Tools

   - Overview of various internal communication channels (e.g., email, intranet, newsletters)

   - Selecting appropriate communication tools for different purposes

   - Best practices for each communication channel

 

4. Digital HR Communication

   - Leveraging digital platforms for HR communication

   - Social media use in internal communications

   - Mobile-first communication strategies for HR

 

5. Crisis Communication in HR

   - Preparing for and managing communication during organizational crises

   - Developing crisis communication plans

   - Post-crisis communication and reputation management

 

6. Change Management Communication

   - Communicating organizational changes effectively

   - Strategies for overcoming resistance to change

   - Supporting managers in change communication

 

7. Employee Engagement and Feedback

   - Techniques for fostering employee engagement through communication

   - Designing and implementing employee feedback systems

   - Acting on employee feedback and closing the communication loop

 

8. HR Metrics and Analytics Communication

   - Effectively communicating HR metrics and analytics to stakeholders

   - Data visualization techniques for HR reports

   - Translating HR data into actionable insights for leadership

 

9. Diversity, Equity, and Inclusion (DEI) Communication

   - Strategies for inclusive communication

   - Promoting DEI initiatives through effective communication

   - Addressing sensitive topics and unconscious bias in communication

 

10. Global HR Communication

    - Cross-cultural communication strategies

    - Localization and adaptation of HR messages for global audiences

    - Managing communication in multinational organizations

 

11. Legal and Compliance Communication

    - Communicating HR policies and procedures

    - Ensuring compliance with labor laws and regulations in communications

    - Managing confidentiality and privacy in HR communication

 

12. HR Branding and Employer Value Proposition (EVP)

    - Developing and communicating the employer brand

    - Aligning internal and external HR communication

    - Leveraging HR communication for talent attraction and retention

 

13. Performance Management Communication

    - Effective communication in performance reviews and feedback

    - Continuous performance communication strategies

    - Training managers in performance communication skills

 

14. Learning and Development Communication

    - Promoting learning and development initiatives

    - Communicating career development opportunities

    - Using communication to foster a learning culture

 

15. HR Technology and Communication

    - Leveraging HR information systems for effective communication

    - Implementing and communicating about new HR technologies

    - Ensuring accessibility and user adoption of HR communication tools

 

16. Measurement and Evaluation of HR Communication

    - Techniques for measuring the effectiveness of HR communication

    - Key performance indicators (KPIs) for HR communication

    - Using analytics to improve HR communication strategies

 

17. Storytelling in HR Communication

    - Using narrative techniques to enhance HR messages

    - Developing compelling HR stories and case studies

    - Visual storytelling in HR communication

 

18. Ethics in HR Communication

    - Ethical considerations in HR communication

    - Maintaining transparency and trust

    - Handling sensitive information and communication dilemmas

 

19. HR Communication for Remote and Hybrid Workforces

    - Strategies for effective communication with remote employees

    - Tools and technologies for virtual HR communication

    - Building and maintaining culture through communication in distributed teams

 

20. Future Trends in HR Communication

    - Emerging technologies in HR communication (e.g., AI, chatbots, VR)

    - Adapting to evolving workforce expectations for communication

    - Preparing for future challenges in HR communication

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