Gamification for Employee Engagement
Duration: 30 hours
Mode: Hybrid; Spread over six weeks
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Class size: 15-25
Instructor: Gopal Rangaraj and Shreesh Sarvagya
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Introduction to Gamification and Employee Engagement: Overview of Gamification; Definition of gamification; Benefits of gamification in workplace settings; Psychological foundations of gamification (motivation theories, behavioral economics)
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Understanding Employee Engagement: Importance of employee engagement; Factors influencing employee engagement; Measuring employee engagement (methods and metrics); Connection between engagement and business outcomes
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Designing Gamification Strategies: Principles of Gamification Design; Core elements of gamification (points, badges, leaderboards); Examples of successful gamification in different industries; Game design thinking and player-centered design; Balancing intrinsic and extrinsic motivation; Ethical considerations in gamification
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Gamification Mechanics: Types of game mechanics and their application in employee engagement; Case studies and practical examples; Game dynamics and how they drive engagement; Tailoring mechanics to different personality types and work cultures
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Implementing Gamification in HR Practices: Gamification in Recruitment and Onboarding; Using gamification to attract and retain talent; Best practices and potential pitfalls; Legal and ethical considerations in gamified HR processes
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Gamification in Training and Development: Integrating gamification into learning programs; Measuring effectiveness and ROI of gamified training
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Gamification for Performance Management: Performance Tracking and Gamification; Gamifying performance reviews and goal-setting; Tools and software for performance gamification; Tools and software for performance gamification; Balancing competition and collaboration in performance gamification
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Incentives and Rewards: Designing effective rewards systems; Ensuring fairness and motivation in reward distribution
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Gamification for Team Building and Collaboration: Collaborative Gamification; Using gamification to enhance teamwork; Case studies of team-building gamification
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Challenges and Solutions in Gamification Implementation: Overcoming common challenges in implementing gamification; Adaptive strategies based on organizational culture; Managing resistance to gamification; Scaling gamification initiatives
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Evaluating and Sustaining Gamification Initiatives: Assessing Gamification Effectiveness; Metrics for evaluating gamification outcomes; Continuous improvement and feedback loops
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Sustainability and Long-term Engagement: Maintaining engagement over time; Future trends in gamification and employee engagement
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Gamification and Organizational Culture: Aligning gamification with company values and culture; Using gamification to drive cultural change; Case studies of culture-driven gamification
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Capstone Project: Designing a Gamification Strategy: Practical application of course concepts; Developing a comprehensive gamification plan for a real or hypothetical organization; Peer review and expert feedback on projects