Arun Asthana

Arun is a distinguished author and communication strategist with 30 years of experience spanning journalism, communications, content production, and branding. His illustrious career includes pivotal roles in establishing major media channels in India and working with renowned brands such as BBC World, Star News (NewsCorp), and the Tata Group. Currently overseeing leadership and strategic communications for Global Education (GEDU) in London, Arun has been instrumental in launching over a dozen TV/OTT ventures, and training more than 1,500 mid-career news and media professionals worldwide. His expertise extends to media management, media relations, and media theory & psychology, earning him a reputation as a teacher par excellence.

As a respected commentator, Arun contributes to various international media outlets, including BBC, France 24, and Canada Broadcasting Corporation. His literary achievements include four published books, with one released by Penguin. A full member of the Society of Authors UK and a life member of the Screenwriters Association (India), Arun is also a sought-after speaker and panelist at prestigious forums such as the European Business Summit, CSR-Europe International Conclave, and the International Film Festival of India (IFFI). His multifaceted expertise and extensive experience make him a valuable voice in the global media and communication landscape.